Consulting
We offer Marketing & Sales consulting, tailored on each customer need and goals. Our approach focuses on enhancing commercial strategies, optimizing sales processes and developing effective marketing and communication activities ensuring tangible and sustainable results for business growth.
MARKETING: our core working areas
- Development and optimization of the marketing plan
- Gestione del processo di Innovation process and launch of new products/services management
- Market analysis and benchmarking to understand trends and competitive arena
- Definizione del Positioning and brand development definition
- Development of plans for profitability recovery
- Planning and management of the marketing budget
- Creation of an integrated communication plan (online and offline)
- Training and selection of an effective marketing team
SALES: our core working areas
Below just some examples of the most frequent consulting projects with our customers:
- Creation or reorganization of the sales network
- Definition and optimization of the sales strategy
- Improvement of sales performance
- Enhancement of customer management to maximize loyalty
- Implementation and optimization of CRM
- Identification of high-potential areas and channels for growth
- Training and selection of a successful sales team
Here the main customers questions and request that we face everyday within MARKETING AREA:
A) “I have always managed our product/service portfolio offer without following a defined strategy. Now the company has grown rapidly, how can I implement a structured approach based on objective data and less on my personal insight ?”
B) “I have always launched new products relying solely on my intuition. How can I transform innovation into a continuous and more organized process?”
C) “Despite a good level of turnover, I continue to experience losses or unsatisfactory margins. How can I improve the profitability of my products/services?”
D) "I'd like to communicate my products/services more effectively and efficiently using a multichannel approach (traditional and digital channels). How can I create or improve my communication campaign?”
E) “My Marketing team requires significant updating in terms of skills and abilities to face future challenges. I am looking for a program that goes beyond training and also including coaching and mentoring activities led by a proven experience professional.
Here the main customers questions and request that we face everyday within SALES AREA:
F) “I'd like to do a sort of check-up of my sales force to identify potential improvement areas in terms of organization and daily modus operandi.”
G) “How can I improve customer management and client visit preparation by my sales team?”
H) “I have a strong product portfolio and I would like to penetrate new channels, such as online sales. What is the best strategy to approach these new markets by also setting an effective ‘go-to-market’ plan?”
I) “I want to centralize and monitor the most relevant information within my sales and customers data. How can I build an effective process in order to make it a shared company asset?”
L) “I need to organize a training program for my sales force, focusing on specific topics such as: preparing for customer visits, negotiation techniques, effective sales team management, planning and monitoring objectives, and more.”