Training Courses
Our training courses focus on two specific areas: Marketing & Sales and Management.
They've been created to provide practical skills and effective strategies which are necessary to face market challenges and business management.
Marketing & Sales Training Courses
Marketing & Sales training courses are designed to provide a comprehensive and practical overview of marketing strategies and the most effective sales techniques within today competitive landscape.
Through an approach that combines theory, real-world examples and interactive activities, participants will develop the skills needed to analyze the market, identify growth opportunities and implement targeted strategies to enhance business performance.
Management Training Courses
Our Management training courses are designed to provide practical tools and effective strategies for managing and developing human resources within an organization. Participants will gain essential skills to:
- Develop leadership skillsstrengthening the ability to lead with vision and authoritativeness
- Enhance communication, problem-solving and decision-making skills, to successfully tackle daily challenges
- Manage conflicts and motivate teams, fostering a positive and productive work environment
- Optimize time management, improving efficiency and maximizing productivity
- Apply the best People Management techniquesto empower, engage and effectively grow teams
Thanks to a practical and interactive approach, participants will be able to immediately apply the skills they have learned, enhancing their managerial abilities and contributing to the company's success.
Course List
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Course name
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Content
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Goals
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Duration
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BRAND MANAGEMENT
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This course focuses on necessary techniques and skills to effectively manage brand development
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✔️ Gain practical skills to create and successfully manage a brand
✔️ Develop innovative and competitive branding strategies ✔️ Learn how to manage brand reputation and customer perception ✔️ Apply marketing and communication tools to the brand |
1 day
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LAUNCHING A NEW PRODUCT
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This course provides the necessary skills to develop and implement an effective strategy for introducing a new product on the market through a practical and strategic approach
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✔️ Understand new product launch process steps
✔️ Identify the target audience and analyze the market ✔️ Develop an effective value proposition ✔️ Monitor and optimize launch results using KPIs and data analysis |
1 day
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COMMUNICATION CAMPAIGN
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This course provides strategic and operational tools to design, plan and implement effective communication campaigns, leveraging the potential of both traditional and digital channels
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✔️ Understand the role of communication within brand management
✔️ Define goals and strategy for a communication campaign ✔️ Create persuasive messages aligned with the brand identity ✔️ Analyze and manage the most effective communication channels (offline and digital) ✔️ Manage budget and resources for an effective campaign ✔️ Monitor performance and optimize results |
1 day
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MARKETING PLAN
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This course provides key skills to develop, implement and monitor an effective marketing strategy. Participants will learn how to build a comprehensive plan by analyzing the market, defining clear objectives and selecting the best strategies to promote a brand, product or service
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✔️ Understand the role and importance of a marketing plan
✔️ Analyze the market, competition and target audience ✔️ Fix measurable and realistic marketing goals ✔️ Develop traditional and digital marketing strategies ✔️ Create an operational plan with budget, timelines and KPIs ✔️ Monitor results and optimize the strategy |
1 day
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Course name
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Content
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Goals
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Duration
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MANAGING THE SALES FORCE
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This course is designed to provide the necessary skills to organize, motivate and optimize a sales network, improving commercial performance and team productivity
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✔️ Develop effective sales strategies to increase revenue
✔️ Improve the selection, training and motivation process for the sales force ✔️ Optimize sales network management ✔️ Use digital tools and CRM for sales monitoring ✔️ Analyze performance and implement continuous improvement strategies |
1 day
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PREPARING FOR THE CUSTOMER MEETING
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The course provides the best tools and techniques for organizing effective business meetings, improving communication, the presentation of the offer and managing the customer relationship
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✔️ Understand the importance of business visit preparation
✔️ Analyze the customer and gather strategic information ✔️ Set clear goals for the meeting ✔️ Develop effective and persuasive communication techniques ✔️ Handle objections and negotiate successfully ✔️ Build an effective follow-up to retain the customer |
1 day
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NEGOTIATION TRAINING COURSE
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This course is the natural next step of the previous one (Preparing for the Customer Meeting) by focusing on the most effective negotiation techniques required to successfully close a business meeting
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✔️ Understand the dynamics of negotiation
✔️ Develop effective negotiation strategies ✔️ Improve communication ✔️ Manage emotions ✔️ Achieve successful agreements |
1 day
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Course name
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Content
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Goals
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Duration
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LEADERSHIP MANAGEMENT
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This course focuses on developing the necessary skills to lead, influence and motivate teams in order to achieve common goals by exercising effective leadership
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✔️ In-depth understanding of leadership
✔️ Improve communication skills ✔️ Gain expertise in team management ✔️ Develop strategic thinking abilities ✔️ Increase self-awareness by creating a plan to enhance your own skills |
1 day
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PEOPLE MANAGEMENT
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This course focuses on developing the skills needed to effectively manage people within an organization
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✔️ Understand the role of People Management
✔️ Gain expertise in managing the employee lifecycle ✔️ Improve communication and relational skills ✔️ Develop competencies in performance management ✔️ Acquire skills in talent management |
1 day
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EFFECTIVE PRESENTATION
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This course focuses on developing the necessary skills to create and deliver engaging, effective and persuasive presentations
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✔️ Plan and structure an effective presentation
✔️ Enhance verbal and non-verbal communication skills ✔️ Manage anxiety and stress ✔️ Engage with the audience |
1 day
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CONFLICT MANAGEMENT
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This course focuses on developing skills and strategies to address and solve conflict situations in a constructive and effective way
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✔️ Understand the nature of conflict
✔️ Develop effective communication skills such as active listening and assertive communication ✔️ Manage emotions ✔️ Learn conflict resolution strategies ✔️ Prevent conflicts |
1 day
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TIME MANAGEMENT
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This course focuses on developing skills and techniques to use time in a effective and efficient way
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✔️ Understand the nature of time
✔️ Plan and set goals ✔️ Organize and manage tasks ✔️ Improve focus and productivity ✔️ Manage stress and work overload |
1 day
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Tailored Training for Your Business
The list of courses presented is just a part of the training solutions offered by Ambrosiana Consulting.
Each company has specific needs and unique goals: for this reason, starting from the available proposals, we develop customized training paths tailored to your company's requirements.
Contact us to build a tailored program together, ensuring the maximum value for the growth and development of your business.